Sunday, March 1, 2009



I chose this ad because, whenever young African American children are shown in ads or on television, they are portrayed as bad kids. What the media and everyone else needs to realize is that there are more kids, African American to be exact, that are smart and into their books, trying to better their lives and their futures. this young man is thinkin about his plans for the future. This meant a lot to me.

The text, "The question isn't whether they'll soar; it's how high," says it all. This is the greatest advertisement I have seen in a while. Strategy being used by Southwest Airlines is for the young boy to think about his future. This happens to be a scholarship ad, I believe. They are promoting education, which is always great in my books. Now, as far as gender, this goes against all of the stereotypes used in the majority of the ads for black male children. He is actually thinking about his future and not about the streets, he is not belittled by anyone else in the picture and he is the powerful figure in the picture.

In response to the readings, Abortion was the hot topic throughout all of it. Based on my spiritual beliefs, I do not believe that Abortion is necessary, but that is not saying that I just don't like people who do it. Everybody has their reasons and it does not make them a lesser person for having an abortion. I, personally, just do not encourage it. And with the next one, "Beauty within and without," I wish everyone would actually pay attention to it. Including myself. Yes, I know that you are suppose to believe that being beautiful is not all about the outside appearance, but that is not so easy at times.

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